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The Delusion Labs— The Delulu Brief

Case study idea generator

The Delulu Brief

Generate a business and a real challenge it faces, then use it as a mini case study to practice creative thinking in marketing and strategy.

Easy modeBrief Nº 000
The business
The challenge

  1. 1Who is the target customer?
  2. 2What customer insight could unlock an opportunity?
  3. 3What's your big creative idea?