Easy mode
A business and a challenge. Find the customer, the insight and the big idea.
3 thinking prompts
How it works
One tap gives you a business and a challenge that genuinely fits it, like a mini case study.
Easy keeps it to the business and challenge. Hard adds a constraint you have to work within.
Use the thinking prompts as a guide. There's nothing to submit and no single right answer. It's practice.
A business and a challenge. Find the customer, the insight and the big idea.
3 thinking prompts
Adds a constraint. Structure the problem, work within the rule and make a recommendation.
6 thinking prompts