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The Delusion Labs— The Delulu Brief

How it works

Generate a brief. Choose your mode. Start thinking.

  1. 1

    Generate a brief

    One tap gives you a business and a challenge that genuinely fits it, like a mini case study.

  2. 2

    Choose your mode

    Easy keeps it to the business and challenge. Hard adds a constraint you have to work within.

  3. 3

    Think it through

    Use the thinking prompts as a guide. There's nothing to submit and no single right answer. It's practice.

Business + challenge5–10 min

Easy mode

A business and a challenge. Find the customer, the insight and the big idea.

3 thinking prompts

Business + challenge + constraint20–30 min

Hard mode

Adds a constraint. Structure the problem, work within the rule and make a recommendation.

6 thinking prompts

Generate a brief